Growing your social media audience will not happen overnight. You’re posting photos trying to interact with others, but nothing is happening. This can be so frustrating especially with the algorithms on social media platforms consistently changing. In this post, I am sharing some tips on how to build an engaging audience on social media.
1) Know your audience: this is critical to your success. Does your audience like videos or posts? Remember it’s not soley about what you like because your audience is driving your growth. For example on instagram, majority of my audience loves my fashion posts—however, on tiktok my audience loves when I do hacks and I am okay with that. Each account is different and that’s something to take into consideration. It’s important to know what kind of content your audience responds to and what makes them take action.
2) Have a strategy and be consistent- Posting without any meaning behind it will not drive your audience. Figuring out what kind of content works and the frequency of your posts are important as well as aligning with your own goals. And, please be consistent. I tend to unfollow accounts that haven’t posted in a while because they aren’t consistent.
3) Buy tools/Have a team- I can’t emphasis this anymore. Every smart business owner knows that they need tools to run their business. And a small team is icing on the cake. I have plenty tools to help me grow my blog, plus my team that consist of my sis and my bff to help constantly motivate me.
4) Engage with your audience-remember you’re trying to sell yourself to strangers—I know the people who you think will support you will be there, but they will not be your biggest supporters. I am being totally honest here. Engage with the people who are your audience. Like and comment on their picture to show that you notice them and you appreciate them. I have had so many DM’s from people asking me questions about blogging and when I check my posts—they don’t like or comment on anything. Come on people…continue to be this way and you will get what you put out.
5) Post quality content: quality over quantity. If you want to grow and make $, you must step up your content creation game. Don’t worry about the naysayers—just work. Create original photos and videos so that you can stand out. And please don’t copy people. Gain inspiration without imitating other people’s hard work. That is just a no no.
6) Connect with other bloggers/influencers- you say you want to grow your business right? Okay, so why aren’t you connecting with people who are in alignment with your dreams? Collaborate and work with the right people who are kind—don’t focus on the influencers with a huge following—focus on the ones who are working. You will be able to tell.
7) Have fun- let your audience see your personality and rock it out!!! Have fun while you are growing your platform. And remember to be kind to others and positive.
