My Experience At The Nolcha Shows: NYFW SS20
The Nolcha Shows are held during New York Fashion Week where independent fashion designers showcase their collections to a global audience of press, retailers, stylists and industry influencers. I was happy to be one of the influencers to attend the shows. I was even blessed with press access, behind the scenes backstage access, and tickets to the Nolcha shows closing fashion week party held at the Williamsburg Hotel. Awesome!
Clear eyes was in the building with their partnership with the Nolcha Shows. Clear Eyes hosted a series of interactive activations and installations during The Nolcha Shows while engaging influencers to take a picture of their eyes and share their “My Shining Moment” with their social media audience. The initiative to promote diversity captured pictures of my eyes as a way to tell a story. This was so cool—I still have my pic!
ECRU New York held down the Nolcha shows during NYFW! They were the exclusive hair sponsor for the shows that worked with over 120 models. ECRU New York was known as the Nolcha Shows “ultimate hair fashion accessory'“. (Thank you for the VIP gift card!!!) Above is a picture of me backstage as the crew was in action.
***If you check out my #NYFW instagram highlights @vivakolor there are more videos and picture.